The project involves the development of an innovative digital platform dedicated to cycle tourism, designed to integrate tourism services, bicycle rental, and e-commerce within a single digital ecosystem. The objective is to enhance the user experience, promote local destinations, and optimize business processes through automation and the integration of existing systems.

Objectives

The project aims to:

  • Digitize and automate the management of bookings, rentals, and online sales;

  • Integrate the Dreavel and Book Your Bike platforms into a single digital experience;

  • Improve the experience of cycle tourists through intuitive and personalized tools;

  • Promote local businesses and sustainable tourism;

  • Collect valuable data to support marketing strategies and business development.

Activities Implemented

The platform will allow users to browse and book tourism experiences, rent bicycles, and access a dedicated e-commerce area for cycling-related products.

Integration with Dreavel will ensure the automatic synchronization of tours, experiences, and travel packages, while the connection with Book Your Bike will enable real-time management of bicycle availability and bookings.

The project also includes the implementation of gamification features, personalized user dashboards, interactive maps, and data analysis tools for performance monitoring.

Expected Benefits

The adoption of the new platform will improve operational efficiency and the quality of services offered, supporting business growth and customer loyalty.

The main expected results include:

  • Reduction of manual activities and management time;

  • Greater integration and control of business processes;

  • Increased visibility and commercial opportunities;

  • Improved user experience and engagement of cycle tourists;

  • Enhanced promotion of local businesses and regional excellence.

Impact on Competitiveness

The project contributes to increasing the company's level of digital maturity through the integration of advanced digital services, process automation, and the use of data-driven tools.

The investment will strengthen the company's position in the cycle tourism sector by supporting the growth of online activities, reinforcing local partnerships, and fostering the development of a sustainable and innovative tourism model.

PR FESR 2021 – 2027 Azione 1.2.3 Sostegno alla digitalizzazione delle imprese - Avviso Bridge To Digital 2024